FAQs

Equity crowdfunding consists of selling a stake in your start-up to a number of investors in return for investment. The main difference between equity crowdfunding and traditional models is that, rather than establishing a one-to-one relationship, it is offered to a wide range of potential investors, some of whom may also be current or future customers.

When you invest through uPledge, you are investing in the start-up’s equity. Usually, this will be ordinary shares (also called common stock or A shares) and will represent the same type of equity that the company’s founders and other early-stage investors receive.

Impact investments are investments made with the intention to generate positive, measurable social and environmental impact alongside a financial return. The core characteristics of impact investing are: intentionality, use of evidence and impact data, managing impact performance and contributing to the growth of the industry.